When I heard the idea of the white mascot, I thought it was way too fun. Then I remembered, I’ve already seen it. Over in Japan they have a white mascot for their McDonalds commercial. This mascot is known as being a gaijin. A gaijin is a Japanese word for foreigners. The mascot is very nerdy and is struggling to learn Japanese. To the Japanese this is entertaining but to many foreigners it was rude. Foreigners have tried to protest the image but they were unsuccessful. The image isn’t hurtful, doesn’t really view Americans in a negative way, and it’s an ad running from an American company. So technical there is not harm done? However, the company went to find a real gaijin to be the character, “Mr. James”. He went though out Japan wearing geeky clothing and speaking broken Japanese. This doesn’t hurt anyone who doesn’t really care about or want to go to Japan. Yet those who do or have been know that there are stereotypes of gaijin. It is hard for foreigners to adjust because of those stereotypes. These stereotypes are upheld by this campaign which is played country wide.
Those burgers were great though, especially the tamago (egg) burger J.
wow....great example
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